How important is logo design for your business?

 by Christopher Landry, USA

There is a lot more to logo design than meets the eye. The colour, font, and shape of a business logo have certain associations that influence how a customer perceives your business.
With 93% of purchasing judgement made on visual perceptions alone, the importance of choosing an appropriate logo becomes all the more essential.
Christopher Landry has extensive Marketing and Sales management experience with automotive and consumer packaged goods manufacturers. Chris developed and ran his own business for 15 years and is currently Director of Marketing for Colourfast Inc. www.colourfast.com

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