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Global power brands to boost regional presence at Gulfood 2017 event

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Global power brands to boost regional presence at Gulfood 2017 event

Middle East stands out as a key growth area for food providers in global packaged Food & Beverage market (F&B), with market tipped to reach $2.2 trillion by 2020

The most significant representation of leading F&B brands the MENA region has ever seen will soon be converging in Dubai, as more than 140 major international food and beverage producers come together at the new Power Brands segment at Gulfood 2017.

Represented by a contingent of major food industry heavyweights including Unilever, Nestle, Del Monte and IFFCO, the throng of leading F&B brands will go on display at the 22nd edition of the world’s largest food and hospitality show, which runs at Dubai World Trade Centre (DWTC) from 26 February to 2 March.

Commenting on the influx of world-class food producers and distributors at the show, James George, Analyst, Euromonitor International, said: “Manufacturers and distributors alike are looking at the Middle East and North Africa as one of the key growth regions. This is mainly fuelled by a handful of markets particularly the United Arab Emirates, Saudi Arabia and Egypt.

With recent Euromonitor data highlighting that the global packaged food market is expected to reach USD2.2 trillion by 2020, George revealed that Asia-Pacific, and the Middle East and Africa are prevailing as the key growth drivers of packaged food globally.

“Through new entrants or brand expansion, many brands will look to capitalise on the growth potential that these regions offer with significant investments across the region. The need for quality products and services will continue to rise as a growing population drive increased demand in the food and beverages sector,” added George.

Capitalising on this growth curve, the new Power Brands segment at Gulfood will connect regional buyers with international producers and distributors of both high-end and household name food and beverage brands in one place.

Power Brands is one of eight dedicated segments now housed within Gulfood to ensure buyers can navigate the expansive show more effectively. The other sectors are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; and World Food.

Gulfood 2017 is a trade event open strictly to business and trade visitors. The show is open 11am-7pm from February 26 to March 1 2017 and 11am-5pm on March 2 2017. Visitors can pre-register at www.gulfood.com to save AED150 ($ 40) on the on-site entry fee of AED350 ($ 95).

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