ABU KHADER Automotive celebrates official start of BMW operation in the Palestinian Territoies
New BMWcarshowroom and refurbished after-sales service centre offering premium customer servicenow open in Ramallah
A series of exclusive events took place at the newBMW showroomin Ramallah this weekto celebrate the official start of operations.Attended by a prestigious group of governmental officials, VIP customers and media representatives,guests were treated to a presentation and tour of the new facilities by General Manager of Harb Al Raheb, and Chairman of the Abu Khader Group, George Abu Khader, who reiteratedthe company’s commitment to the BMW brand in the Palestine Territories.
“We are delighted and honored to represent BMW in the Palestinian Territories, and to further strengthen our relationship with the BMW Group,” commented George Abu Khader. “Wewill leverage the wealth of knowledge and experience, which we have gained through our extensive experience in the automotive industry, to providecustomers with a professional and enjoyable service, from purchase and all the way through their ownership journey. With this partnership we aim to move BMW into a new era – one that will take the brand to new heights in the Territories.”
BMW Group Middle East appointed recently Abu Khader Automotive – Palestine Motors Company, a subsidiary of Abu Khader Group, as its new importer for BMW in the Palestinian Territories. With more than 70 years of automotive experience, and a well-established and respected reputation in Jordan and in the Palestinian Territories where it represents some other automotive brands, Abu Khader Automotive was chosen as the ideal partner to heighten the premium and world-class experience to all BMW customers and take the BMW brand to new heightsin-market.
As part of its commitment to the BMW Group, the company invested intwo facilities in Ramallah, West Bank: anall-new 600 square metershowroom for car sales, which offers customers a range of exciting models, including the BMW 2m 3, 5 and all-new 7 Series, as well as the entire X model range: X6, X5, X4, X3 and the all-new X1. Conveniently located in conjunction with the showroom, a 1000 square meter refurbished service centre covers car maintenance and after-sales requirements, including all the latest technology and equipment. Six workshop working bays cover: parts management, reception management and service advisors, warranty management, mechanical and electrical diagnosis, body and paint workshop and Fast Lane Service, a concept designed to cater for quick servicing requirements of all BMW models within a two-hour period.
“Our focus now is on offering customers a premium service, which is evident throughout the entire purchasing and ownership journey – from the sales showroom through to the after sales service, commented Harb Al Raheb, General Manager, Palestine Motors Company. “Not only do we satisfy their needs and requirements, but we will aim to exceed their expectations. In short, we want to continue Abu Khader Group’s success storyand make this market a huge success for the BMW Group.”
About the Abu Khader Group
The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.
Today, the Group is managed by the family’s third generation members: Nicola Abu Khader, who continues to expand the business, and under his leadership, new subsidiary companies and specialized divisions have been developed and added to the Group. The result is an integrated group of companies, each specializing in a different field, with its own independent management. The decentralized structure allows each company in the group to remain strategically focused, and close to market segment and customers.
The Abu Khader Group is one of the leading business groups in Jordan, proudly achieving growth in all business sectors, including but not limited to; automotive spare parts, lubricants, automotive dealerships, tires, battery manufacturing, leasing, car rental, public transport, real estate, technology and education. Over the past decade, the Abu Khader Group has become one of the leading automotive dealerships in Jordan. The Abu Khader Group is the exclusive dealer &distributor for a number of world leading passenger and commercial vehicle brands, including Opel, FIAT, GMC, Cadillac, HUMMER and Mitsubishi commercial and Fuso trucks.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.