Bidaya Corporate Communications Joins the Edelman Global Affiliate Network
Making it the first Jordanian company to be named an independent, exclusive affiliate to the largest public relations firm in the world
Edelman, a leading global communications marketing firm, and Bidaya Corporate Communications, Jordan’s leading public relations and event management agency, today announced the appointment of Bidaya as Edelman’s exclusive affiliate in Jordan.
Officially representing Edelman in Jordan, Bidaya contributes to the growing Edelman network across the region. The first Jordanian public relations agency to be named an independent, exclusive affiliate to the largest international public relations firm in the world, Bidaya will provide local expertise, insights and on-the-ground market support to Edelman, whilst Edelman will provide Bidaya employees and clients access to Edelman’s regional and global network of experts. Edelman will also share best practices, professional development and training programs.
Jumana Twal, CEO of Bidaya Corporate Communications, said, “We are extremely proud to join forces with Edelman, a global powerhouse known for its innovation and strategic approach to communications marketing. Edelman’s selection of our agency as its exclusive affiliate in Jordan is an acknowledgement of how far we have come and of our hard work in making a name for ourselves not only in Jordan, but across the region. Established over a decade ago in the market, this milestone is also a testament to the level of trust our partners have in us. With the support of Edelman’s expertise and its expansive network of resources across the world, I am looking forward to taking Bidaya to the next level, offering even more of the client-centric and cutting-edge services we are known for.”
Robert Holdheim, CEO of Edelman South Asia, Middle East and Africa, said, “Over the course of the past few years, we have come to know and admire Bidaya’s commitment to helping clients build engaging relationships with the public. Bidaya gives us a high quality partner in a key market, which further establishes our presence and ability to serve clients seamlessly across the MENA region.”
Bidaya was established in 2004 with the aim of improving public relations standards in Jordan. Over the past 12 years, Bidaya has employed a 360-degree approach to brands’ relationships with their customers, employees, stakeholders and the media, helping companies, NGOs and public sector organizations be heard, seen and loved. Bidaya is now the largest public relations agency in Jordan, with a regional and international reach that allows it to engage with top clients across all sectors. A flexible agency that rapidly adapts to the changing local marketplace, Bidaya offers services through six specialized departments – Consultancy, Event Management, Media Relations, Strategic Content, Social Media and Digital Marketing.
About Edelman Asia Pacific, Middle East & Africa
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; Marketing Magazine’s 2014 Singapore PR Agency of the Year; and PRWeek’s 2015 Japan/Korea PR Consultancy of the Year. Visit http://www.edelman.com for more information.
About Bidaya Corporate Communications
Established in 2004, Bidaya Corporate Communications is a regional PR agency founded on over 25 years of experience. Based in Amman, Jordan, Bidaya specializes in building, improving and maintaining its clients’ images. Bidaya caters to leading public and private sector companies across more than 12 sectors, including investment, real estate and banking; energy and mining; tourism, hospitality and leisure; education; aviation; automotive; ICT; and health care and pharmaceuticals, in addition to luxury brands, among many others. In addition to offering comprehensive public relations and corporate communications consultancy services, Bidaya specializes in strategic content, media relations, event management, digital marketing and social media services.
Bidaya is the exclusive affiliate to Edelman in Jordan, making it the first Jordanian PR agency to be named an independent, exclusive affiliate to the largest international PR firm in the world. It is also a member of the International Public Relations Association (IPRA) and the first Jordanian agency to become a full member of the Middle East Public Relations Association (MEPRA).
