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English / العربية / Français / ελληνικά

Entrepreneurship

6 PR Strategies for Success

6 PR Strategies for Success By Vlada Lomova PRNEWS: Entering a new industry as a PR manager is both exhilarating and daunting. Even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Understanding the industry and knowing how to navigate it are important, but there’s more to the equation. Here are six tips for navigating a move into a new sector as a PR manager. 1....

Empowering Women Entrepreneurs

Empowering Women Entrepreneurs In a world where women entrepreneurs face unique challenges, Avneet Kohli is on a mission to level the playing field. Through Encubay, she’s built a global ecosystem that empowers women by providing access to funding, mentorship, and networks that are essential for scaling successful businesses. In this interview, Kohli shares insights into the barriers women entrepreneurs face, why many startups fail, and...
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Coca Cola: ranked No.1 for Sales and Marketing in the Middle East

Last year saw National Beverage Company (NBC), an enormously successful Palestinian Coca-Cola/Cappy franchise company, reflect upon its support of community initiatives over the years...