Roblox Mobile Player Spending Hit $102.9 Million, a 175% Jump in a Year
As one of the most popular mobile games worldwide, Roblox has witnessed a surge in revenue amid the COVID-19 lockdowns. According to data gathered by SafeBettingSites.com, Roblox Mobile player spending hit $102.9 million in May, a 175% jump compared to the same month in 2019.
Over $1.5 bn in Lifetime Revenue
In May 2019, Roblox Mobile players worldwide spent $37.5 million on the game, revealed Statista and SensorTower data. In the next three months, this figure rose to $50.9 million. Thanks to in-app purchases and microtransactions, the app generated $79.3 million profit in December 2019, the highest value in the second half of the year.
However, with millions of Roblox fans spending more time indoors and online amid coronavirus lockdown, the famous kid-friendly creation hit a new record in 2020. Statistics show that in January, Roblox Mobile player spending amounted to $65.2 million. After a slight drop to $54.6 million in February, this figure jumped to $68.9 million in March.
The increasing trend continued in the next two months, with Roblox players spending nearly $103 million in May, a 55% increase since the beginning of the year. The Sensor Tower data also revealed the mobile version of the popular game hit over $1.5 bn in lifetime revenue.
The United States Leads in Roblox Player Spending
Statistics show that in June, Roblox mobile was the second top-grossing iPhone app worldwide, with $26.15 million in revenue. The kid-friendly creation platform also ranked as the sixth most popular Android game last month, with $28.28 million profit in Google Play Store. Statista data also revealed that Roblox was the most popular app among iPad users, who spent $30.34 million on the game last month.
Analyzed by geography, the United States represents the leading country with more than $1bn in lifetime player spending in May. Statistics show that Roblox Mobile was the top-grossing App Store app in the United States last month, with $21.9 million profit generated from iPhone users.
Android users spent $16.69 million on the popular game in June, ranking it as the third top-grossing Google Play Store app in the United States.
Read the full story here: https://www.safebettingsites.com/blog/2020/07/27/roblox-mobile-player-spending-hit-102-9-million-in-may-a-175-jump-in-a-year/
