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Strategies for Combating AI Reputational Threats Communications leaders must proactively protect their organization’s reputation from external and internal generative AI (GenAI) threats, according to Gartner, Inc. There are five essential strategies chief communications officers (CCOs) should consider when mitigating the risks associated with GenAI. “From easily disseminated deepfakes spreading disinformation to impersonation attacks and unintentional employee misuse, the implementation of GenAI is riddled with risks,” said Amber...

 The Year of AI & Disruption 2024 Each year, clients rely on our insights to navigate their industries, and 2024 delivered plenty of challenges—TikTok’s potential ban, a global data privacy crackdown, and rising competition for Google stood out. Here are the top 10 topics our customers searched for in the past year: AI The year 2024 was a whirlwind of AI activity in the marketing world, driven by...