Workz launchesdouble-strength scratch card
R&D and new technologies result in‘market’smost advanced card’
09 April 2015: Workz has today announced the launch of its new MacWhite scratch card which offers a 100% increase in durability,greater protection against fraud and enhanced PIN visibility.The improvements made to the product are attributed to a combination of utilising new nanoparticle manufacturing board technologies and a new card construction developed by the company’s recently created R&D laboratory.
The new product features an easy scratch-off latex scratch panel with a reinforced PIN code area underneath offering twice the durability (commonly known as over-scratch performance) of previous products. The card also includes a new anti-tamper security panel which protects the PIN code from being fraudulently exposed. Workz, who are the largest telecoms subscriber products and solutions provider in the Middle East and Africa, have shipped over 1.3BN scratch cards since opening its hi-tech production facility in 2013. The company has used client feedback to help develop a product that is designed to minimise the number of after-market issues telecom operators often incur.
The company has recently invested over $1 million upgrading its Dubai scratch card printing facility which comprised of a range of enhancements including a new UV inkjet variable data printer, additional inline print stations, camera and data verification upgrades, an in-house ink mixing as well as a hi-tech research & development laboratory for product testing and development.
Workz Director Brad Taylor commented “I believe our new MacWhite card to be a breakthrough in scratch card technology which is the result of our continual investment in human resources, product development and new equipment. For instance, our labpossesses some of the most advanced and sophisticated testing apparatus available and this has enabled us to implement a very scientific
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approach to product development. I believe this, together with the team’s hard work and dedication, means we have developed the most-advanced scratch card on the market. Subsequently, this gives telecom operators a highly reliable, strong-performing product that eliminates some of the very costly after-sales issues they habitually face. We are hoping that both our clients and their customers will find our new MacWhite scratch card something of a revelation. ”
About Workz
Workz, originally established in 1997 in Dubai, Workz Group is a leading provider of secure print products, packaging, logistics and supply chain services forging strong partnerships with leading mobile network operators and wireless device manufacturers across the Middle East, Africa and Asia. The Workz Group now consists of two main entities; Workz Media FZ LLC and Workz Cargo LLC.
For further information please contact:
Praseeda Nair
Marketing & Pre-media Coordinator
Workz
T: +971 4 453 3198
F: +971 4 299 5957
M: +971 50 107 4246
Mark Humphreys
Head of Marketing & Pre-media
Workz
T: +971 4 453 3198
F: +971 4 299 5957
M: +971 50 459 1579
