5 best tips to extract most out of facebook messenger bots
Messenger bots are the ideal options to connect with your clients in a better way and spark engaging conversations that enhances the opportunities for conversions and deliver a better user experience. You can expect a number of benefits by strategically integrating messenger bots in your marketing and sales plan like better CTR, enriched user experience and accelerating open rates. However, in order to enjoy the maximum purpose specific benefits of messenger bots, you need to have a strategically designed plan. Here are a few practical tips that will help you to get most out of your FB messenger bots:
Encourage audience to start conversation
Make sure that you should encourage audience to start conversation, especially if you want them to add to your subscription list. If the audience does not interact with your messenger chat bot, s/he is not added to subscription list.
- The automatic subscription will only be activated when the user sends a message to the FB page
- Once the user connects with business messenger bot s/he is automatically subscribed to it.
- You may also use the specific buttons displaying messages that encourage people to click them. When clicked, these buttons will subscribe the users.
- So you can either display a crispy and appealing welcome message that triggers a conversation, or offer some freebie to the audience who interacts with the messenger chatbot
Increase conversion opportunities with messenger bots
Messenger bots enhances your conversion opportunities by efficiently interacting with the clients and targeted audience. However, in order to gain the maximum advantage you need to understand the real capabilities of messenger bots and use them to their fullest potential. One of the best and easiest ways to use messenger bots is to getting more subscribers. You can provide your subscription link and link some benefit that requires audience to first click on the link. For instance:
- Allowing visitors to download Presentation videos
- Offering discount codes to the subscribers
- In the body of your email newsletters at specific portions like introducing new products or freebie offers
- Helping people to download transcripts of the webinar sessions.
Use chatbots to know your subscribers better
You need to know your subscribers better in order to render them the value-added services meeting their needs and profile. So, it is a good practice to use chatbots for asking the questions that fetch more information about the individual personality of the subscribers.
- It will help you in designing dynamic and personalized conversations aligning well with the persona of specific subscribers.
- It also prevents the customer’s from being annoyed by the message that doesn’t relate to their interests or needs.
Don’t neglect traditional communication options
Many businesses emphasize so much on the chatbots that they start neglecting other traditional yet efficient strategies of facebook like commenting. While it is true that messenger chatbots is has an innovative appeal, the more traditional communication methods like commenting are well known among the users and are time-tested options for leveraging Fb benefits.
- Besides not every FB user is comfortable with chatbots and they prefer interacting with a real human.
- Sticking only to the chatbots can thus limit your reach.
- By strategically using both chatbot messenger and traditional communication options like commenting you can enjoy dual power and widen your reach.
Use chatbots for reminding about upcoming events
The messenger bots can also be efficiently used to update and remind people about upcoming events. Whether you are going to offer free live training or a webinar on the latest industry issues, it is important to remind people about the same to ensure that they should not miss it. Even the interested users might fail to plan their schedule beforehand for attending your event if you fail to remind them about the same.
- By reminding them about the date and time of upcoming events the messenger bots can help you register better presence and can proactively help in turning your event into a success.
Conclusion
Facebook Messenger chatbots are the AI powered tools to connect better with your facebook audiences. In this blog, we have mentioned various tips to enhance the overall benefits of facebook messenger chatbots. By strategically implementing the same you can further boost the benefits offered by Facebook messenger bots.
