The State of Content Marketing in 2025
Content Marketing's Unstoppable Rise
Content marketing has definitively moved from a peripheral tactic to a cornerstone of modern business strategy. Its significance is underscored by staggering financial growth, with the industry estimated to reach a valuation of $600 billion in 2024 (Source: Forbes Advisor, Mar 2024, cited by Meetanshi, Apr 2025). This isn't just a trend; it's a fundamental...
Livestreaming in MENA
Livestreaming is no longer just a fleeting entertainment trend—it has evolved into a formidable economic and cultural force, redefining the global digital landscape. In the Middle East and North Africa (MENA) region, this transformation is taking on extraordinary dimensions, heralding unprecedented opportunities for growth and innovation. A recent report titled "The Future of Entertainment," published by TikTok in collaboration with leading consultancy...
Meta’s Surge on Artificial Intelligence
Market Analysis by Antonio Di Giacomo, Financial Markets Analyst for LATAM at XS
“Meta Platforms Inc., the company behind Facebook, Instagram, and...
The Year of AI & Disruption 2024
Each year, clients rely on our insights to navigate their industries, and 2024 delivered plenty of challenges—TikTok’s potential...
50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025
Gartner: A perceived decay in the quality of social media platforms will...
Google on Trial in 2023: A Year of Scrutiny
ByRichard Nieva
Forbes Middle East: Earlier this month, Google was dealt a devastating blow: Epic, maker of...
Engage Younger Shoppers in New Social Commerce Playbook
In partnership with Havas Media Network, Snap Inc. worked with Dynata to survey 13–34-year-olds across France, Germany,...
Amazon Parcel Missing? Everything you need to know
According to a survey conducted by Consumer Reports, one in ten people had at least one package stolen...
US recession dominant topic among social media contributors
With the US economy contracting for the second consecutive quarter in Q2 2022, the Federal Reserve hiked the...
Amazon’s market cap tops Alibaba and Walmart combined despite a 35% Q2 slump
Amazon (NASDAQ: AMZN) has maintained the crown as the undisputed ecommerce leader, a...
list of top Twitter influential voices on cryptocurrency in Q1 2022
Nour Global, a connectivity and ICT service provider, has launched its multi-vendor SD-WAN solution to create bespoke...
