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The State of Content Marketing in 2025

The State of Content Marketing in 2025 Content Marketing's Unstoppable Rise Content marketing has definitively moved from a peripheral tactic to a cornerstone of modern business strategy. Its significance is underscored by staggering financial growth, with the industry estimated to reach a valuation of $600 billion in 2024 (Source: Forbes Advisor, Mar 2024, cited by Meetanshi, Apr 2025). This isn't just a trend; it's a fundamental...

Livestreaming in MENA

Livestreaming in MENA Livestreaming is no longer just a fleeting entertainment trend—it has evolved into a formidable economic and cultural force, redefining the global digital landscape. In the Middle East and North Africa (MENA) region, this transformation is taking on extraordinary dimensions, heralding unprecedented opportunities for growth and innovation. A recent report titled "The Future of Entertainment," published by TikTok in collaboration with leading consultancy...
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Meta’s Surge on Artificial Intelligence

Meta’s Surge on Artificial Intelligence Market Analysis by Antonio Di Giacomo, Financial Markets Analyst for LATAM at XS “Meta Platforms Inc., the company behind Facebook, Instagram, and...

The Year of AI & Disruption 2024

 The Year of AI & Disruption 2024 Each year, clients rely on our insights to navigate their industries, and 2024 delivered plenty of challenges—TikTok’s potential...

Products Sold on Amazon are Made in China

Products Sold on Amazon are Made in China As the single largest player in the ecommerce industry, Amazon generates between 10% and 15% of global...

50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025

50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025 Gartner: A perceived decay in the quality of social media platforms will...

Could TikTok Be Banned In 9 Months?

Could TikTok Be Banned In 9 Months? By Sara Dorn Forbes Middle East: Legislation that could ban TikTok in the U.S. is expected to soon become law...

Google on Trial in 2023: A Year of Scrutiny

Google on Trial in 2023: A Year of Scrutiny ByRichard Nieva Forbes Middle East: Earlier this month, Google was dealt a devastating blow: Epic, maker of...

Engage Younger Shoppers in New Social Commerce Playbook

Engage Younger Shoppers in New Social Commerce Playbook In partnership with Havas Media Network, Snap Inc. worked with Dynata to survey 13–34-year-olds across France, Germany,...

Meta’s Stock Value Plunged 70% in 2022, the Biggest Drop Among the Big Five Tech Giants

Meta's Stock Value Plunged 70% in 2022, the Biggest Drop Among the Big Five Tech Giants 2022 has been a rough year for the world's...

Amazon Parcel Missing? Everything you need to know

Amazon Parcel Missing? Everything you need to know According to a survey conducted by Consumer Reports, one in ten people had at least one package stolen...

US recession dominant topic among social media contributors

US recession dominant topic among social media contributors With the US economy contracting for the second consecutive quarter in Q2 2022, the Federal Reserve hiked the...

Amazon’s market cap tops Alibaba and Walmart combined despite a 35% Q2 slump

Amazon’s market cap tops Alibaba and Walmart combined despite a 35% Q2 slump Amazon (NASDAQ: AMZN) has maintained the crown as the undisputed ecommerce leader, a...

list of top Twitter influential voices on cryptocurrency in Q1 2022

list of top Twitter influential voices on cryptocurrency in Q1 2022 Nour Global, a connectivity and ICT service provider, has launched its multi-vendor SD-WAN solution to create bespoke...
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