Technology

Strategies for Combating AI Reputational Threats Communications leaders must proactively protect their organization’s reputation from external and internal generative AI (GenAI) threats, according to Gartner, Inc. There are five essential strategies chief communications officers (CCOs) should consider when mitigating the risks associated with GenAI. “From easily disseminated deepfakes spreading disinformation to impersonation attacks and unintentional employee misuse, the implementation of GenAI is riddled with risks,” said Amber...

AI breakthroughs, market growth Article by Gadjo Sevilla   EMARKETER: A year of AI expansion: Google focused on AI innovation—integrating its Gemini AI across products while addressing safety concerns and fierce competition from OpenAI, Microsoft, and Meta. Alphabet, Google’s parent company, reported a 15% YoY revenue increase in Q3 2024, reaching $88.3 billion, but now faces mounting regulatory pressure, including a potential Chrome browser breakup that threatens its search dominance. Google’s continued AI expansion: Google is a key player in the...