The Future of AI-Intelligent Windows PCs

Sharaf DG is thrilled to announce the launch of the new category of Windows PCs – Copilot+ PCs, in an exclusive event hosted at Warehouse 4, Al Quoz, Dubai. Microsoft together with MNA partners like Asus, HP and Lenovo unveiled the Copilot+ PCs, the fastest, most intelligent Windows PCs ever. Starting today, you can see, explore and buy one of these game-changing devices — and Sharaf DG is the place to go.

The event immersed attendees in an interactive escape game, where they solved mysteries using the advanced capabilities of Copilot+ PCs. This hands-on experience was complemented by exciting activities and live demonstrations showcasing the remarkable features of these new devices.

Karin Belbelian, Director of Category Management – Consumer Sales Organization at Microsoft, announced the launch of Copilot+ PCs, marking a new era in computing.

“These devices are set to revolutionize both work and creativity with their unparalleled performance and innovative AI capabilities,” said Karin Belbelian. “Equipped with advanced NPU silicon, Copilot+ PCs significantly enhance productivity, creativity, and security, making them the most powerful AI PCs available.”

Karin highlighted the collaboration with Asus, HP, Lenovo, and Microsoft Surface, which brings a diverse range of devices tailored to meet users’ unique needs and elevate their computing experience. “The Copilot+ PC is designed for productivity-focused users who require premium, lightweight hardware with long battery life. It helps save time and enables more efficient work.”

“Sharaf DG is leading the Copilot+ PCs market, designed to set new benchmarks with largest range of copilot PCs” shared Nilesh Khalkho, CEO, Sharaf DG.

Customers can trade in their old working or non-working PCs and receive a guaranteed AED 500 off, making it easier than ever to upgrade to the new range. As part of Sharaf DG’s Back-to-School campaign, customers stand a chance to receive the entire value of their PC purchase back, up to AED 5000.

Students can enjoy an additional 5% off on all Copilot+ PCs, making them an unbeatable choice for academic excellence.

Ifham Khalid, Sales Lead, Devices and Creativity – Middle East and Africa at Microsoft: “People in UAE are quick to adopt any new technology that is introduced globally. We are excited to see how consumers in UAE will use Copilot+ PCs and their advanced AI capabilities to increase productivity and creativity in their daily lives. We are collaborating with Sharaf DG to showcase the capabilities of Copilot + PCs inside their stores, including our flagship experiences at Dubai Mall and City Centre Deira. Discover a wide selection of Copilot+ PCs and benefit from the expertise of our trained specialists at Sharaf DG, ready to showcase the full potential of these remarkable devices”.

Key Features of Copilot+ PCs:

• A New AI Era: Copilot+ PCs are the fastest and most intelligent Windows PCs ever created. Featuring advanced Neural Processing Units (NPUs) capable of performing over 40 trillion operations per second, these PCs set a new benchmark for speed and efficiency. The Neural Processing Unit (NPU) is a third processor in the computer designed to process large amounts of data in parallel, performing trillions of operations per second. It excels at providing lightning fast, high bandwidth AI in real-time and frees your CPU and GPU up for other tasks

• NPUs are built for intensive workloads that otherwise would deplete CPU and GPU performance. This uniquely enables us to offload our next gen AI features to the NPU without sacrificing overall performance, battery life, or thermals of the device.
• NPU performance is measured by TOPS, or trillions of operations per second. Copilot+ PCs have 40+ TOPs, making them the most powerful NPUs on the market with remarkable efficiency in handling AI tasks. This is particularly crucial for a notebook PC running on battery.

AI-Driven Features: The exclusive Windows 11 on Copilot+ PCs includes:

• Cocreator: An AI tool that allows users to sketch and create images using text prompts directly in Paint.
• Image Creator: Generate customized images and apply artistic styles to existing photos using AI-powered edits.
• Live Captions: Instantly translate any video or audio content from 44 languages into English.
• Windows Studio Effects: Enhance your video calls with creative filters, portrait lighting, eye contact features, portrait blur, and voice focus.