Saudi Investment Fund announces the largest bookbuild offering in MENA
PIF today announced the completion of the sale of part of its stake in the Saudi Telecom Company (stc) through an accelerated bookbuild offering.
The offering comprised 100 million shares, representing 2% of stc’s issued share capital. The total value of the offering was SAR 3.86 billion ($1.03 billion), with a final offer price of SAR...
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone...
Ecommerce Is Still the Next Frontier for Influencer Marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most...
How can machine learning help the businesses achieve competitive edge?
Machine learning is an innovative technology that is still in its initial stage but it...