Travel Media Industry
by Sara Lebow
EMARKETER: The travel media networks industry is a dynamic and evolving sector, constantly adapting to shifts in technology, consumer behavior, and global trends. As digital platforms, influencers, and content creators play a larger role, traditional media players must innovate to stay relevant. With increasing competition, the industry's future will be shaped by how effectively it leverages new technology, delivers authentic content,...
6 PR Strategies for Success
By Vlada Lomova
PRNEWS: Entering a new industry as a PR manager is both exhilarating and daunting. Even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly.
Understanding the industry and knowing how to navigate it are important, but there’s more to the equation. Here are six tips for navigating a move into a new sector as a PR manager.
1....
5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone...
Ecommerce Is Still the Next Frontier for Influencer Marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most...
How can machine learning help the businesses achieve competitive edge?
Machine learning is an innovative technology that is still in its initial stage but it...