45% of Executives Say ChatGPT Has Prompted an Increase in AI Investment
The poll was conducted among 2,544 respondents as part of a Gartner webinar series in March and April 2023 discussing the enterprise impact of ChatGPT and generative AI. Results of this poll do not represent global findings or the market as a whole.
Executives Say Benefits of Generative AI Outweigh the Risks
The poll found that 68% of executives believe that the benefits of generative AI outweigh the risks, compared with just 5% that feel the risks outweigh the benefits. However, executives may begin to shift their perspective as investments deepen.
“Initial enthusiasm for a new technology can give way to more rigorous analysis of risks and implementation challenges,†said Karamouzis. “Organizations will likely encounter a host of trust, risk, security, privacy and ethical questions as they start to develop and deploy generative AI.â€
Customer Experience is the Primary Focus of Generative AI Investments
Despite ongoing economic headwinds, only 17% of executives indicated cost optimization as the primary purpose of generative AI investments. Customer experience was the most common primary focus of investments, cited by 38% of respondents (see Figure 1).
Fig. 1: Primary Focus of Generative AI Investments (Percentage of Respondents)
Source: Gartner (May 2023)
Additional insights are available in the complimentary Gartner webinar “Beyond the Hype: Enterprise Impact of ChatGPT and Generative AI.” Gartner clients can learn more in “Executive Pulse: AI Investment Gets a Boost From ChatGPT Hype.â€
Gartner Data & Analytics Summit
Gartner analysts are providing additional analysis on AI and data and analytics trends at the Gartner Data & Analytics Summits 2023, taking place May 8-9 in Mumbai, May 22-24 in London and July 31-August 1 in Sydney. Follow news and updates from the conferences on Twitter using #GartnerDA.
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