45% of Executives Say ChatGPT Has Prompted an Increase in AI Investment
The poll was conducted among 2,544 respondents as part of a Gartner webinar series in March and April 2023 discussing the enterprise impact of ChatGPT and generative AI. Results of this poll do not represent global findings or the market as a whole.
Executives Say Benefits of Generative AI Outweigh the Risks
The poll found that 68% of executives believe that the benefits of generative AI outweigh the risks, compared with just 5% that feel the risks outweigh the benefits. However, executives may begin to shift their perspective as investments deepen.
“Initial enthusiasm for a new technology can give way to more rigorous analysis of risks and implementation challenges,” said Karamouzis. “Organizations will likely encounter a host of trust, risk, security, privacy and ethical questions as they start to develop and deploy generative AI.”
Customer Experience is the Primary Focus of Generative AI Investments
Despite ongoing economic headwinds, only 17% of executives indicated cost optimization as the primary purpose of generative AI investments. Customer experience was the most common primary focus of investments, cited by 38% of respondents (see Figure 1).
Fig. 1: Primary Focus of Generative AI Investments (Percentage of Respondents)
Additional insights are available in the complimentary Gartner webinar “Beyond the Hype: Enterprise Impact of ChatGPT and Generative AI.” Gartner clients can learn more in “Executive Pulse: AI Investment Gets a Boost From ChatGPT Hype.”
Gartner Data & Analytics Summit
Gartner analysts are providing additional analysis on AI and data and analytics trends at the Gartner Data & Analytics Summits 2023, taking place May 8-9 in Mumbai, May 22-24 in London and July 31-August 1 in Sydney. Follow news and updates from the conferences on Twitter using #GartnerDA.
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