AAVVA launched their first Ramadan Collection in Galeries Lafayette yesterday. Founded by Ahmad Ammar and Vincenzo Visciglia the brand brings architectural insights into fashion. In line with their concept of simple, artistic fashion, the newRamadan Collection focuses on the spirit of the holy month, creating beautiful pieces that are just as elegant and fancy as the previous collections by the brand.
The exciting new range, comprising of 12 looks is seen to move the color palette to earthy shades with neutrals in rich luxurious tones as well as fluid fabrics, all formulated for the perfect look for summer. The pieces are made using a combination of light velvet, light neoprene, chiffon, silk and tulles; these fabrics are not only easy to wear but also easy to maintain. The “balloon sleeve” trend is seen complimenting the architectural cuts, establishing a very chic yet feminine feel.
Brazilian designer, Vincenzo Visciglia spoke more about creating this range inspired by the spirit of the season with youthful, energeticdesigns that celebrate art. He said, “With our belief that fashion is beyond outfit, we always create with art, our perception and of course the on-going trends. We go from Color blocks to the glorious sun shining on Dubai skyline and all the way to subtle fabrics – we think creativity and art inspiring from all around us.”
The event at Galeries Lafayette saw dedicated fans of the brand join the fun-filled evening with talented designers Ahmad and Vincenzo. The preview saw the collection displayed between rich, traditional Middle Eastern setting, with all elements of the Arab culture heavily visible. From the henna art to serving the special Ramadan drink called Jallab, the event was perfect in line with showing the AAVVA feel of a fashionable yet culture rich brand.
The brand reflects the new mood, upcoming month of Ramadan while wonderfully depicting their perception of voluminous, graceful structure. AAVVA has yet again managed to create something new for their modern, loving audience. Designer Ahmad Ammar expressed his excitement, “Ramadan is a huge occasion in this wondrous city of Dubai and we wanted to make sure we are adding our bit in celebrating it with our customers. Our vision for the collection was to create something that women can wear during iftars, family events but also making sure she looks fashionable as ever, with a statement looking piece.”
AAVVA is available at Galeries Lafayette in Dubai Mall, Le BHV Marais in City Walk and at the AAVVA Atelier in Dubai Design District.
About AAVVA
Established in 2011 in Dubai, AAVVA is a Lebanese and Brazilian contemporary fashion brand founded by Vincenzo Visciglia and Ahmad Ammar. Offering affordable couture and free-spirited luxury fashion to a growing base of modern-minded consumers in UAE and worldwide, the brand tells a fashion fantasy that is built on architectural foundations. In line with their vision, AAVVA creates relevant fashion for strong women, bringing out the soft, feminine side to the modern, chic and contemporary woman of today. Known for the use of beautiful fabrics and their unique perception of embroidery, AAVVA has emerged strong, making people fall for their unique sense of aesthetics and understanding of women’s silhouette arising from architectural background and sophisticated taste for innovative design.
