Aster Clinic Launches #STUBSUGAR Initiative to Raise Awareness on Consequences of High Sugar Consumption

Aster Clinic Launches #STUBSUGAR Initiative to Raise Awareness on Consequences of High Sugar Consumption

  • The total prevalence of Diabetes in Dubai is 15.2%, while the prevalence of Diabetes among Emiratis in Dubai is 19% and among expats is 14.7%, revealed results of the second phase of the Dubai Diabetes Survey conducted by the DHA in collaboration with the Dubai Statistics Center*
  • The #STUBSUGAR initiative comes in line with UAE’s efforts to create awareness about the health conditions caused by excess sugar consumption & to encourage people to make healthier choices**

Aster Clinic, one of the largest healthcare networks in the Middle East, launched a nation-wide initiative called ‘#STUBSUGAR’, to create awareness among the population about excessive sugar intake which is the prime cause for chronic conditions like diabetes and obesity.

There have been huge strides in creating awareness about the health consequences caused by tobacco usage. However, increased incidence of diabetes and childhood obesity in the UAE has made it imperative to educate people about the dangers and consequences of a substance as harmful as tobacco – ‘Sugar’.

According to the World Health Organization, an estimated 3.8 million deaths have been reported between 2012-2015 worldwide, due to diabetes, high blood glucose and other sugar-related conditions. **Alarmingly, millions of people have identified the health community’s call to quit smoking, while; the deadly consequences of sugar overdose have been largely unnoticed.

With the aim of preventing diet related chronic diseases such as obesity, diabetes and heart diseases and as an effort to reduce the inappropriate use of sugar among consumers, the #STUBSUGAR initiative aims to increase awareness of the risks associated with excessive consumption of added sugar. Going by the tagline ‘Sugar is the new tobacco’, the campaign strives to promote greater awareness on healthy dietary choices.

Speaking about the #STUBSUGAR initiative, Dr. Prakash Pania, Consultant Endocrinologist at Aster Clinic (AJMC), Bur Dubai, said, “The amount of sugar that has steadily crept into our diets will have everlasting repercussions on our health in the future. Sugar has now become one of the main causative factors of chronic health conditions like diabetes, heart diseases and through obesity, even cancer. There is a need to establish a robust program that aids in educating individuals about taking control of their health. The #STUBSUGAR is a unique initiative that is a pivotal step in raising awareness about the hazardous effects of excessive sugar consumption across all age groups. The ultimate objective is to withdraw sweetness from the consumer’s diet and fill it in their lives, thereby creating a healthier society.”

As part of the campaign, Aster Clinic designed 5000 tailor made sugar sachets in the form of cigarettes as a simple visual device that aptly dub a common message, ‘Sugar is the new tobacco. Cut down on both. #STUBSUGAR. Replacing regular sugar sachets, the tailor made sachets have been placed across numerous popular coffee shops in Dubai. Every time the customer opts for sugar, they are urged to reconsider their decision to add sugar to the beverage and is motivated to put an end to this toxic habit.

Dr. Aisam Raoof Mattar, Specialist in Internal Medicine at Aster Clinic, Tecom said, “Changing food habits and the fact that most people are not aware of the amount of sugar they intake on a daily basis has resulted in increase of various ailments. Awareness about health consequences of excessive sugar intake is a crucial step towards building a healthier community. It is not about cutting down on sugar altogether, but to educate the consumer about the nature of the concern, its consequences and provide information on the benefits of a more conscious sugar intake. It is the small steps that an individual takes that lead them to a healthier and happier life.”

About Aster Clinic:

Since its inception in 1987, Aster Clinic has successfully reshaped the healthcare landscape in the Middle East with qualitative changes in the medical services it provides. It has now become one of the largest and most widespread networks of clinics across the Middle East by operating across neighborhoods. As part of the history of a prodigious organization like Aster DM Healthcare, Aster Clinic puts patients at the core of its operations. It has developed robust quality standards, enhanced professional expertise and spacious infrastructures to render the most comfortable and satisfying patient experience. With 45 multi-disciplinary clinics, 425 skilled doctors and 700 paramedical staff, Aster Clinic is constantly expanding and evolving to better serve the communities in which it operates.

About Aster DM Healthcare Limited:

Aster DM Healthcare is one of the largest private healthcare service providers, which operate in multiple GCC states, based on numbers of hospitals and clinics, according to the Frost & Sullivan Report, and an emerging healthcare player in India. Aster currently operate in all of the GCC states, which comprise the United Arab Emirates, Oman, Saudi Arabia, Qatar, Kuwait and Bahrain, in Jordan (which is classified as a GCC state as part of company’s GCC operations), in India and the Philippines. Company’s GCC operations are headquartered in Dubai, United Arab Emirates and Indian operations are headquartered in Kochi, Kerala. Company was incorporated in 2008 in a reorganization to facilitate the growth of their operations, subsequent to which operations in the GCC states and India were consolidated under the Company. Aster’s “MIMS”, or Malabar Institute of Medical Sciences, hospital in Kozhikode, Kerala, India, commenced operations in 2001.

Aster hospitals in India are located in Kochi, Kolhapur, Kozhikode, Kottakkal, Bengaluru, Vijayawada, Guntur, Wayanad and Hyderabad and are generally operated under the “Aster”, “MIMS”, “Ramesh” or “Prime” brands. Company’s clinics in India are located at Kozhikode, Eluru and Bengaluru. The company had 17,408 employees as of September 30, 2017, including 1,417 full time doctors, 5,797 nurses, 1,752 paramedics and 8,442 other employees (including pharmacists). In addition, company had 891 “fee for service” doctors working across various specialties in their hospitals in India as of September 30, 2017.

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