5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, whereby 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
For years, marketing departments have...
Migrating Banking Data: how to ensure a smooth process
The latest trends in banking and fintech suggest data migration may be either an elective tool for business growth, or a necessity to modernize legacy systems.The task of migrating from in-house to cloud-based systems will grow exponentially in the coming years, as system failures and unresponsive programs will not be tolerated by clients. Users are too...
Nobel Laureate Malala Yousafzai Announced as Key Speakers at IIFMENA Conference
Malala Yousafzai, Pakistani activist for female education and the youngest person to receive the...
Fighting against counterfeiting products
Counterfeit goods are now estimated to cost the global economy $1.7 trillion a year and increasing 15% annually due to the...
LONDON SQUARE STAINES UPON THAMES
Knight Frank Middle East, the leading independent property consultancy, today announced the launch of new property development, London Square Staines-Upon-Thames....
Middle East security, safety, and fire protection markets on double-digit growth paths as countdown begins to Intersec 2017
Dubai trade show to feature two-thirds of...
Ministry of Education introduces new world-class curriculum to enhance UAE’s education system
UAE’s Ministry of Education signs seven-year agreement with learning science company McGraw-Hill Education
His...
Bahrain to host Fintech event for entrepreneurs this December
Event to highlight importance of the sector and opportunities to invest in ME newest digital hub
organizers...
Palestinian Central Bureau of Statistics (PCBS)
Urban planning guarantees Sustainable Development of Urban Areas in Palestine 2016
The Council of Arab Housing and Reconstruction at its...
Part 1:
Mothers and entrepreneurs: How "mumpreneurs" survive working from home
by Annemarie Robson - International Editor - Middle East Business - UK
There are two camps when it comes...
7 ways to ensure maximum ROI from trade fair participation
Most companies receive invitations and offers to participate in international trade fairs and in exhibitions...
