5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, whereby 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
For years, marketing departments have...
Migrating Banking Data: how to ensure a smooth process
The latest trends in banking and fintech suggest data migration may be either an elective tool for business growth, or a necessity to modernize legacy systems.The task of migrating from in-house to cloud-based systems will grow exponentially in the coming years, as system failures and unresponsive programs will not be tolerated by clients. Users are too...
Towards building a sustainable regional film industry
Image Nation Abu Dhabi, one of the leading media and entertainment companies in the Middle East, has announced...
SMARTPHONES are being used as “mini-labs” in classrooms to deliver STEM education.
South Australian company Phonelabs is developing 3D-printed science kits and lesson plans to...
Ideagen acquire cloud performance and governance management software vendor, Covalent Software Ltd
Ideagen, a global supplier of GRC and information management software to organisations operating...
Big water issues: A new contract signed
Xylem will supply eight Wedeco SMOevo ozone systems to the Werdhoelzli wastewater treatment plant as part of a...
A Museum and Institute of Sustainability and Biodiversity at Bethlehem University
For many people, Palestine’s significance lay in its religious and emotional role as...
For the first time the International Renewable Energy Agency (IRENA) has opened its doors to train university undergraduate students. The IRENA Summer Trainee Programme...
The 2nd Annual Solar Projects Egypt successfully launched
Under the patronage of the New and Renewable Energy Authority, Advanced Conferences & Meetings has successfully...
Multicultural marketing: Don’t misfire with your next campaign
By Matt Pigott
Incite Group
Your audience is more diverse than ever, take care to make marketing that›s still relevant.
There was...
