5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, whereby 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
For years, marketing departments have...
Migrating Banking Data: how to ensure a smooth process
The latest trends in banking and fintech suggest data migration may be either an elective tool for business growth, or a necessity to modernize legacy systems.The task of migrating from in-house to cloud-based systems will grow exponentially in the coming years, as system failures and unresponsive programs will not be tolerated by clients. Users are too...
The Maritime Standard Awards 2017 aims to set the bar higher still
The region's leading maritime industry awards, officially launched today, are now in their...
Huawei 2016 Annual Report: Solid Growth and Sustained Investment in the Future
Huawei today releasedits audited financial results for 2016, reporting that its Carrier, Enterprise,...
On March 29th, 2017, and under the patronage of the Prime Minister, Professor Rami Hamdallah, the E-Learning Centre at An-Najah National University launched the...
PR News' Newest Social Media Guidebook Covers Live Streaming, Facebook, YouTube, Measurement and More
PR News has released the latest edition of its Social Media...
75% of UK businesseseyeing Dubai for overseas expansion in a post-Brexit and Trump administration era
Emerging markets are becoming increasingly attractive to 63% of UK...
Frost & Sullivan to Honour Innovation and Excellence across all Industries in the Middle East
Best in-class companies to be recognised for their achievements and...
Moroccan Ministry of Energy, Mines, Water & Environment to join discussions at the Africa Energy Forum in Copenhagen
Mr. Abderrahim EL HAFIDI, Secretary General of...
 Cyber insurance: considerations for businessÂ
Exploring Risk Control Packages, First- and Third-Party Coverages Can Help Mitigate Cyber Events
Organizations considering stand-alone cyber coverage should carefully...
Time for change: Apple adopts new analytic mechanism to bump-upcompetitiveness
Recent news has outlined how Apple is now making a number of concessions for developers...
Takaful Conference to look at stability and future opportunities
The 12th annual World Takaful Conference (WTC), convened by leading financial intelligence platform, Middle East Global...
Saudi smart cities conference
The first annual Saudi Smart Cities conference is a platform bringing together over 1000+ participants from ministries and governmental bodies from...
