A new Social Media Guidebook LAUNCHED

PR News’ Newest Social Media Guidebook Covers Live Streaming, Facebook, YouTube, Measurement and More

PR News has released the latest edition of its Social Media Guidebook to help communications, marketing and social media professionals plan, execute and measure their social media campaigns.

In the second volume of the Social Media Guidebook, PR News collaborated with contributors from The Coca-Cola Company, North American Aerospace Defense Command,  Cisco and Weber Shandwick who provide guidelines for planning and executing social media campaigns, covering topics such as measuring success, Snapchat, live streaming and blogging.  With articles like “How Social Analytics Improve the Value of PR (and How to Do It Cost-Efficiently),” readers will develop the social media skills needed to develop and measure platform-specific strategies that meet their business goals.

The Social Media Guidebook is available at

Social Media Guidebook chapters include:

  • Measuring and Communicating Social Media Success
  • Facebook
  • Snapchat
  • Twitter
  • Instagram
  • YouTube
  • Live Streaming
  • Blogging

In the 50+ articles exploring social media in this book, the contributing authors bring insights from their roles as agency advisors, corporate practitioners, academics and communications executives. The Social Media Guidebook is available at:

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