5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, whereby 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
For years, marketing departments have...
Migrating Banking Data: how to ensure a smooth process
The latest trends in banking and fintech suggest data migration may be either an elective tool for business growth, or a necessity to modernize legacy systems.The task of migrating from in-house to cloud-based systems will grow exponentially in the coming years, as system failures and unresponsive programs will not be tolerated by clients. Users are too...
How companies in the Middle East are accelerating their digitization strategies
Digitization impacts the way we live, work, play and learn. With data now the...
A major conference held in Dubai yesterday provided sector investors with industry-wide insights to make informed purchasing decisionsacross theMiddle East and North Africa’s food...
Major announcement in Jordan during MESIA Solar Energy Trade Mission
During the Solar Energy Trade Mission organized by MESIA (Middle East Solar Industry Association) in...
Dynamic Policies Driving Renewable Energy Growth in Latin America
New IRENA report highlights region’s success, emerging trends and valuable insights for other countries
Buoyed by rapid...
The Prospect of Auto Rental & Leasing and Equipment Leasing Industry in the Middle East
Middle East Leasing industry now is facing opportunities and challenges...
Saudi Tech Start-ups to Drive Kingdom’s Vision 2030, Says Minister of Communications and IT
SAP Launched Global Start-up Focus Program to Support Saudi Entrepreneurs;
Digital Transformation...
Trump elected as US President - how might this affect investments?
Analysts from Guardian Wealth Management look at how this may affect world markets
The American...
Kuwait, Capital of Business Transformation 2016
On 7th and 8th of December, 2016, the vibrant city will host the First Resilience& Middle East Business Transformation...
Mandela Square: in the Footsteps of the Man
Activists in Ramallah “My Homeland” for the Second Successive Year in Ramallah
Ramallah – For the second year...
MENA ICT Forum 2016 Starts Countdown for Launch
November, 2016, Amman - The countdown for the Middle East & North Africa Information & Technology Forum...
