Strategies for Combating AI Reputational Threats
Communications leaders must proactively protect their organization’s reputation from external and internal generative AI (GenAI) threats, according to Gartner, Inc. There are five essential strategies chief communications officers (CCOs) should consider when mitigating the risks associated with GenAI.
“From easily disseminated deepfakes spreading disinformation to impersonation attacks and unintentional employee misuse, the implementation of GenAI is riddled with risks,” said Amber...
The Year of AI & Disruption 2024
Each year, clients rely on our insights to navigate their industries, and 2024 delivered plenty of challenges—TikTok’s potential ban, a global data privacy crackdown, and rising competition for Google stood out.
Here are the top 10 topics our customers searched for in the past year:
AI
The year 2024 was a whirlwind of AI activity in the marketing world, driven by...
ExxonMobil’s ‘scope 3’ emissions set to rise despite ‘net zero’ pledge
Following ExxonMobil’s announcement of an ambition to achieve net-zero emissions for operated assets by...
Amazon’s 5 most impressive healthcare plays in 2021
Here’s a look back at Amazon’s most significant moves in healthcare throughout 2021, and what they might...
Tourism, retail expected to fuel Dubai’s economic growth in 2022
Dubai economy is expected to see sustained economic growth in 2022 supported by an expected...
Pre-Cyber Monday Digital Sales Up 18% Despite Higher Prices, Smaller Discounts, and Fewer Products
Early holiday shopping is driving an increase in digital sales this...
COVID-19 accelerates mobile wallet adoption across Asia-Pacific
Mobile wallet adoption and usage is poised for major growth in the next few years in the Asia-Pacific...
How are Investments Affected by High Unemployment Rate?
The unemployment rate jumped in April 2020 to a level not seen since the 1930s. The unemployment...
Brands have only one shot to win
Cisco AppDynamics released the latest report in its App Attention Index research series, revealing consumer reliance on applications...
Pandemic Causes Financial Services Advertisers to Emphasize Online Banking
Despite this year’s decline in total ad spending in the US, the financial services industry will...
