5 criteria for evaluating your email marketing program
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, whereby 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
For years, marketing departments have...
Migrating Banking Data: how to ensure a smooth process
The latest trends in banking and fintech suggest data migration may be either an elective tool for business growth, or a necessity to modernize legacy systems.The task of migrating from in-house to cloud-based systems will grow exponentially in the coming years, as system failures and unresponsive programs will not be tolerated by clients. Users are too...
MENA ICT Forum 2016
The Middle East & North Africa Information & Communications Technology Forum 2016 held its most recent event 9th and 10th November...
What Businesses in the Middle East Can Learn From Innovation Live Dubai
To complement the UAE innovation week, Dubai recently hosted its long-awaited Innovation Live...
Developing Applications for Innovative Airship:
“Masdar  signs MoU with Thales and MINES ParisTech  Â
Masdar Institute of Science and Technology, an independent, research-driven graduate-level university focused...
Dubai Islamic Bank sells stake in Jordan Dubai Islamic Bank
Dubai Islamic Bank (DIB), the largest Islamic bank in the United Arab Emirates, sold its...
Heading Toward Energy Efficiency Journey in UAE
A report released back in November 2015 by the Abu Dhabi Statistics Center indicates that that Domestic, Commercial...
UAE undergoing major energy changes to face the future
The retrofitting of existing buildings to greener standards is widely recognized as a key step in...
Entrepreneurship in Conflict Zones:
The conflict in Syria has inspired a new wave of innovative youths to tap into unexplored fields, producing new ideas and...
Middle East Businesses Leverage Data Management to Become Digital Predators by 2020
Successful Digitization Projects Require Right Mix of People, Skills, and Risk, Says Tom...
Saudi Arabia’s King Abdullah Port was an associate sponsor and a leading participant in the recently concluded TOC Middle East, a major regional and...
Expo Centre Sharjah set to host the 13th annual SteelFab Exhibition
The region’s top event in steel fabrication will take place from the 16-19 January...
