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how to navigate in it. To understand to identify where you want them to other content types. So if you
it better, check the term cognitive to click.” That’s where you can be already have happy customers, ask
fluency. UXmatters explains it this creative and try out different kinds of for their testimonials and put them
way: “The brain prefers to think buttons to see what works best for online. According to Testimonial
about things that are easy to think you. Engine, 72% of customers don’t
about. That’s why you prefer visiting take action until they have read
sites where you instinctively know #7: Make Yourself reviews. If you share testimonials on
where everything is and the actions Contactable and your website, you save clients’ time
you’re supposed to take.” Approachable and bring genuine feedback.

#5: Make It Mobile Friendly If you want people to reach out #9: Make It Visible For
to you, your business contacts
When creating a website, remember must be easily found. AGConsult Search Engines
that there’s a big chance that a writes in their blog: “Good contact Search Engines Optimization (SEO)
person will be browsing it on a information makes you look helps your site rank higher in search
smartphone. According to the latest accessible. And that, in turn, results. It can bring more people to
Mary Meeker Internet Trends 2019 makes people trust you.” Create your business website. SEO Expert
report, data about daily media usage a convenient contact page. But to states that 92% of searchers will
shows that people spend 3.6 hours be truly open, put your contacts in pick businesses on the first page
various places on the website. It
on their smartphones on average, of search results. And Joel House
will show that you are always there
yet only 2 hours on their computers. Search Media data shows that local
for your clients. There’s nothing searches result in purchases 28%
worse than struggling to find how
#6: Create A Call To Action of the time. This data proves the
you can actually ask a question importance of SEO.
Always remember that the aim of about a product or service you are
your website is sales. When people interested in. Add images of your
team and make sure your business #10: Make It Fast
visit your site, you want them to
looks like it is run by people not just a
end up getting what you offer. For You may have created an amazing
faceless machine.
this reason, it’s essential to Call To all singing, all dancing website,
Action (CTA) and encourage people #8: Show Reviews and but if it fails to load fast enough,
to make a decision. David Zheng people won’t stay long. According to
on Crazy Egg’s blog suggests Feedback Hostinger, a web hosting provider,
making it a button: “When people People care about what other approximately 25% of people
see a button, they know that’s how people think. That might be one abandon a website if it takes longer
they take action towards the goal of the reasons why customer than 4 seconds to load. To avoid this
that’s listed on the page. So, to put testimonials are an extremely increase your website speed. For
it in simpler terms: When you use effective form of content, with an this matter, Balys Krikščiūnas, CEO
buttons, you make it easy for users 89% effectiveness rating, compared of Hostinger, suggests reducing

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7 year, Issue 26, Mar - May 2020 www.MiddleEast-Business.com