Page 49 - MiddleEast-business

47

the image size, getting the website
cached, and choosing the most
suitable hosting plan.

Businesses Need Blogs
As consumers, we usually research
the product or service we are
thinking of buying. Business
websites are pretty static unless you
have a member of your team who
can update it easily. This is where
blogs play an increasingly important
part of your communications
with potential consumers. As an
important part of your website’s
social media, blogs and vlogs (video
blogs) communicate regularly
without the specific restrictions on
word count or content associated Relevant blog posts can increase want to be too random as well. Your
with Twitter. This is how you can your organic traffic, bring potential blog content can help with your
really grab consumers’ attention clients, and boost sales. social media and be a great reason
and turn it into sales. Here are five to update your status with the latest
reasons why.
#3: Become An Expert post.
#1: Be Up To Date If you are deeply interested in your Your business website is essential
field, you can write blog posts that for success. You can improve it even
There is a good chance your goods review the current situation, trends more with the business blog. New
or services are not changing every
or other important information. It can posts can show that your business
other day. In this case, your website
help you to build your own personal is active and up to date. Relevant
might seem quite static. Luckily you
image as an expert on this topic. topics can increase organic traffic.
can update your blog easily and as
The media might start to quote your If you carry out research, write
often as you want. It shows that your blog, or ask for your opinion on reviews or analyse current trends;
business is alive and up to date. this builds your image as an expert.
similar topics. This brings you extra
Topics you cover don’t necessarily The comment section can build
coverage and increases reliability in
have to be directly related to your your brand. better relationships with your clients.
business. And new blog posts can create
#4: Build Relationships perfect content for your social media
“Even though we offer hosting posts. By putting some effort into
services, in our blog we share Another important part of a blog your business blog, the benefits can
our daily thoughts, lessons, and post is the comment section. It helps be priceless.
discoveries. For example, the last to start a discussion and build a
blog post is “How to Stay Inspired relationship. A website can look like
as a Web Designer.” This way we a one-way communication channel -
can show that we are up to date: this is me and my product or service. About Hostinger
working, improving, and sharing But blog posts help to change that
our insights,” - tells Arnas Stuopelis, and start a conversation. Forbes, a Hostinger International, Ltd. is an
employee-owned web hosting
Chairman of web hosting provider, business magazine, writes: “It helps provider and Internet domain registrar.
Hostinger. form a more personable relationship Established in 2004, Hostinger now
between the company and the has over 29 million users, collectively
#2: Get Organic Traffic customer: giving a human image with its subsidiaries in 178 countries.
behind the logo.” The company uses cloud web hosting
Your blog posts are visible not technology and provides hosting with
only for your customers but for MySQL, FTP and PHP.
the search engines as well. Corey #5: Improve Social Media
Wainwright writes on HubSpot: Content
“Every time you write a blog post,
Your business probably has a
it’s one more indexed page on your website and social media presence.
website, which means it’s one more
And sometimes it can be a real
opportunity for you to show up in headache to decide what to post
search engines and drive traffic to online. You dont want to seem too
your website in organic search.” pushy with your adverts. And don’t

th
www.MiddleEast-Business.com 7 year, Issue 26, Mar - May 2020